The world of the Internet revolves around the keyword research strategy, and so is the eCommerce industry. It is the tried and tested way to know exactly what your customers are searching for and identify the potential market segment for exponential business. If you are still limited to Google Keyword Planner or juggling google tabs for some miracle, this article is for you. After reading the post, you will be able to perform error-free keyword research, explore intent marketing for top search engine ranking, and find the best possible keywords for your eCommerce business.
Tip 1 – Unlearn the Learning
Google algorithm has evolved from a “one keyword per page” approach. Now it considers various factors including user’s search intent, the relevance of the topic, and semantics of the content. So, instead of creating new pages for every relevant keyword and making the website heavy, optimize the page to rank for all pertinent keywords.
Tip 2 – Focus on the Intent
Gather answers for these quick questions – who your customers are, why are they online/on your website, what interests them, which terms they search the most, are the searches majorly on mobile phones, what’s the geolocation, and when do they prefer to search? Create an excel for this data. You can try SEMrush, Ahrefs, Google suggestion for such an analysis.
Now go back to your website pages to map the purpose of the page with prospect’s /customer’s intent.
Tip 3 – Clarify New or Existing Page Optimization
It is easier to work on existing content optimization over creating new ones. In case of an existing page, spying on the competitor is the best you can do for your business 😊. Transform your existing content into a well-researched and unique piece as compared to your competitor targeting the same keywords.
In case of new page optimization, the keyword research strategy varies for every page, whether product page or homepage. You need to be very specific of what the page will talk about, for instance, homepage should have keywords that describe your business whereas, product page needs to have specifications as keywords to help customers focus on buying decisions.
An additional tip: Use structured data and focus on featured snippets when working on page rank
Tip 4 – Decide the Priority
Now you have a plethora of keywords collected from competitor keyword research and customer’s intent analysis; it’s time to list them according to the page.
So, start by organizing the keyword sheet — There should not be any duplicate and rarely highly competitive or absolutely low search volume keywords. Highlight keywords that define page context. And, have a mix of long-tail keywords and head terms.
Move from generic to specific keywords basis the monthly search volume and other parameters. Try all combinations for long-tail keywords. Irrespective of the search volume, align keywords with page intent for top ranking and higher conversion.
It is always better to have a niche and relevant searches than have irrelevant searches/traffic on websites with no use.
Tip 5 – Content is King
Beneficial advice under keyword research strategy is the timely optimization of content basis what people want to read or talk about, what competitors are writing and which keywords rank the most. Remember, user intent should shout out loud to rank all your website pages on Google’s first page.
To wrap up,
The success of the keyword research strategy is in following it regularly. It is a circular effect that you need to test, adjust and repeat for your business and upgrade according to the ever changing Google trends.
