Why is my competitor getting more business? Why is my customer base not increasing when my business is already online? Why my business website not satisfying? Which digital marketing tool is doing magic for the competitor?
If you have similar questions for your organization, then you have landed on the right page for the solution. Before starting with anything, let me spill the beans and tell you the secret behind the success of digital marketing is Search Engine Optimization or SEO. According to a report by BrightEdge, SEO drives over 1000% more traffic in comparison with organic social media. That is sufficient to highlight the importance of SEO for your business.
What is SEO?
It is the foundation of creating amazing content and website. From website ranking on Google search engine to seamless user journey with genuine and unique information, everything is possible with the right SEO practices. It guides the user to your page when searching a relevant keyword on the Internet.
How SEO Works — Keyword Story
A keyword is used as a synonym of SEO by a layman. It is the term your audience search on Google and you write on to get the right set of audience on your website. This doesn’t mean you keep repeating it term an endless time on your page without relevance. Such content is considered irrelevant for the user and Google. Read best keyword research strategy here. The other chapter of the keyword story is a semantic keyword. This means Google wants you to have terms similar to your keywords. Else, the content is considered incomplete or not informative.
Benefits of SEO
1. Higher Traffic and More Leads
The topmost benefit of SEO is fetching higher traffic on your site with the magic of keywords. For improved traffic, you need to have keywords in your page content, titles, topics and meta descriptions. This will shoot your traffic rate and site ranking. With more people coming to your website content turns traffic to lead. You need to analyze user stages and understand customer persona for creating better content bases SEO strategies.
2. User Experience with Content
In digital marketing, SEO has the task to fetch you better organic ranking and maximum visibility. But the story does not end on the keywords; it is user experience that matters the most. Today users are how and what to search for. So, when they land on your site, they need an answer to their questions. If the website fails to do so, your performance will suffer and the customer might not return.
Nice user experience will help you get better ranking on SERPs (Search Engine Results Pages) with an average 60% of clicks. So, your site appears higher on google, with its algorithm. It can easily identify content that enhances customer experience. As your rank improves on the SERP, Google directs customer to the site-building trust.
3. Long-lasting and Cheap
SEO impact is observed with time and has an impact that lasts for time. You just need to implement the changing trends that will keep your site user-friendly and best fit for google algo. Additionally, SEO is a cheaper digital marketing strategy and very beneficial that builds customer for life.
4. Brand Credibility
The user-friendly website and effective content with keywords make your brand searchable across channels. When your business appears as a solution catered to users’ pain point, it grows brand credibility and with increasing session time, Google ranks your website better. But it takes patience, time and quality to achieve your goal.
Implementing a proper SEO strategy can do wonders for your brand site irrespective of how big or small your organization is. It has been a successful tactic since ages in the world of the Internet. All you need is to have proper guidance on Google trends, SEO and optimization.
