Every business knows the importance of SEO. Everyone wants the best SEO for their website. But what exactly in the world of SEO measures how good or bad is your website performance. For most, it just the keyword. Well, the real answer is SEO Key Performance Indicator (KPIs). SEO KPIs are metrics to measure the effectiveness of an SEO campaign. It defines the marketing approach, the content requirements, the campaign performance, and more. Let’s see the top SEO KPIs you need to track this year
Organic traffic
When it is SEO, it is got to be about organic traffic. It is counted basis two parameters, i.e., traffic from source and traffic from the page. Let’s check both of them in details
Source/medium considers the number of visits on the website in a defined period from particular sources such as search engines, social campaigns, direct, referral traffic, or paid. This SEO KPI is a significant consideration for digital marketers. Here the main target is to get traffic from all possible places. Like any other SEO campaign. UTM or tags are used to track visits over Google Analytics.
Landing Page – Organic traffic by landing page is further drilling down of data to understand which pages of the website are highly popular, i.e., have the most traffic. During email and other campaigns, the specific pages get more traffic. It helps identify the right page and takes the visitor directly to that place instead of scrolling the whole website and returning disappointed. It improves the value of the brand. Organic traffic by page SEO KPI helps you direct your visitors on the highest converting page.
SERP
From a marketing perspective, SERP is one of the most important KPI. It defines the good or bad visibility of your brand in the market. It has more value or a higher impact than organic traffic growth as it is a relative metric. How? The higher your share of voice (SOV), the better is your market share/presence. For understanding SERP visibility, compare your brand’s organic search traffic with that of your competitors. Remember to check that the comparison excludes brand keywords. It should target only the main keywords.
Note- Keep a close eye on Google algorithm updates to understand the significant fluctuations, if any.
Domain Authority
Bounce Rate: A well-know metric, bounce rate tells when a visitor lands on your page and leaves without any activity or interaction. It explains how good or bad is your website as per the user experience parameter. The higher bounce rate denotes your website is lacking content or experience they came searching for. Or if there an issue with site speed etc. The bounce rate can be tracked using Google Analytics with data on every page.
Leads/conversions
Another essential SEO KPI to measure is conversion. This metric helps calculate the sales generated via the website and from where it is coming from. Such an SEO campaign can be created to increase conversion from referral traffic or organic traffic. This KPI helps identify which traffic source works excellent for the business. Here, organic traffic refers to the visitors coming from search engines and referral traffic refers to visitors from a link on another website. Content marketing plays a significant role here. Conversion tracking tags in Google Analytics can be set to collect relevant data.
In addition to the above parameters, you can add crawl errors, page sessions, CTR, and other parameters to your list as well.
Conclusion
Monitoring these parameters regularly can help you achieve a gradual and constant increase in customer base, conversion, and profits. Instead of spending money in the name of SEO anywhere, leverage the power of GA and other SEO tools to amplify results in less time with higher returns.
