The unprecedented situation of COVID-19 has taken the world by storm. From the lives of people to businesses, everything is impacted by this pandemic, and so is the real estate industry. After analyzing the scenario of past few months, it’s time to understand and wise use the digital marketing strategies for your real estate business to sustain through the COVID 19.
1. Pitch Solution, Not Sale
During this situation, people are already undergoing financial crunch so instead of pitching sales offer solutions to your customers. Get something that can ease their life with affordable home solutions. Assist them with house purchase and loan process and more via email or blogs and other digital marketing strategies.
2. Move to A Virtual Visit
When social distancing is the only thing the world is talking about, you cannot risk your or customers’ life with a live site visit. So, go digital with live video calls or simply sharing video of house. Rest all discussion can happen over a call after a video tour.
3. Connect with Co-Workers
Now when your staff and colleagues are operating remotely, they need morale boost and continuous connection with team. You can text them or have calls (daily/weekly) over WebEx/google meet/zoom. Irrespective of colleagues’ geo-location, you can keep them positive and stay updated on what they are performing. So, you have business continuity plans in place along with staff safety.
4. Social Media to the Rescue
The world of the internet has no social distancing. Go forward and approach the various industries, customers and groups with personalized messages and comments across social media platforms for support. Use this digital marketing tool to pitch the spaces available with you that can do wonders in this pandemic and help people out there. Make use of Facebook and Insta stories.
5. Report the Reports/ Content’s Wonder
Your customer is already undergoing a traumatic time. In such a condition, sharing incomplete or not so relevant information can spoil it all. So, explore and experiment with the power of content. Watch and share market reports with clients over emails to update them on the pricing, properties on sale, housing trends and more. Individuals to business owners all will be able to plan their future investment and savings accordingly.
6. Get the Right Traffic
It is time to get specific with what you are pitching to whom. Now that everyone is home and majorly on the internet use the opportunity to be where your customers prefer to engage. Move ahead of relying on organic traffic, invest in LinkedIn and Facebook Ads and more. Analyze and invest in paid marketing to get people on your page. Understand when and where your audience is most active before spending money.
7. Make it Big with Virtual Events
Undoubtedly, digital marketing must be the magic wand for every business in this lockdown. Your customer who is feeling isolated at home wishes to connect with the world. So just like you plan for your staff, you can have a webinar or virtual events online with over various online meeting tools. This way to get a chance to meet your customers, talk out their dilemmas and show your concern.
This COVID-19 scenario is susceptible and crucial for all. You need to have robust business continuity plans in place. Remember, digital marketing tools, along with personalization, can do wonders in providing values and quality support for the customer.
