The website is the first interaction between you and your customer. This is what people search online to connect with your business and boost traffic that converts into leads. So, build this foundation – company website- you need to put your best foot forward with the right SEO techniques. Without wasting any more time let’s jump into creating SEO friendly website with these 10 steps:
- Domain Name – Domain name should be relevant to business, easy to remember and incorporated with the best keyword. For instance, ‘Medium’, is a site that acts as a medium for people to express their thoughts and the domain name says it well.
- Trustworthy Hosting – Remember, visitors are short of time and patience, so Google takes into consideration the speed of a website as a ranking factor. This makes it imperative to have a hosting partner that has a reputation for providing excellent and consistent speed.
- Jot Down the Keywords – Another important thing is to have the right keywords in place. You cannot have all keywords together, so make a list of the most important ones that should be present in your meta descriptions, titles, tags and more. You can use Google Keyword Planner or other paid tools for finding keywords, traffic, competition, and more.
- Website Builder – Select any SEO friendly website builder. Don’t complicate things, go for the one who allows drag and drop interface for you to customize things that will be best for your business and products. The website builder will enable you to add the meta tags as per keywords and define URL structure with SSL inclusion. (URL structure is an essential part of SEO) Make sure the website is mobile optimized and responsive. AMP pages create a lighter version of a website page allowing the site to load faster.
- Use of Keywords – Now that you know the best keywords for your business, you need to place them appropriately. Insert keywords in the URLs maintaining the logical structure. Another place for using keyword judicially is placement in title tags and description tags along with the USP to improve CTR (Click Through Rate). And don’t forget to optimize images as well.
- Site Crawl – Pages with vital information to bring traffic needs to be crawlable. So, revisit the robots.txt file for Googlebot to crawl your site on the Internet anywhere and mobile. Keep a check that URLs created because of proxy services are not crawled that can distract visitors.
- Schema Markup – Significant part of technical SEO is the schema markup. This improves CTR. Structured Data Markup tool can help you in this and then test the markup for assured results.
- 404 Pages – When the page is not found, or there is some issue with URL, guide your customers by creating custom 404 pages. Don’t let them get frustrated and leave the website. Instead, guide them to take a specific action and go where they want to.
- Optimized Content – Yet another essential parameter of SEO website is the presence of relevant, unique, and user-friendly content with right keyword insertion. With the end-user in mind, you will be able to provide only relevant information that answers to customer queries and not just anything.
- Linking – internal linking can do wonders in increasing session of your website. Use contextual links to guide the reader to other relevant pages within site. This will further affect the page rank. Remember to have a proper sitemap that will help search engines to crawl through your website.
The above steps can help you have an amazing website. Lastly, have a timely review of the website performance through website console and Google analytics to plan future activities that can help your business grow fantastically with the website.
