Even after numerous blogs and regular posting is your website lacking organic traffic? You are choosing trending topics still not trending in Google search? What’s lacking? The short and simple answer to it is SEO friendly content. Optimization is the magic wand for content that can promote performance at a rocket speed.
SEO friendly content improves your brand value. Your existing customers and prospects can easily find the answer to their queries in a jiffy. It saves time of visitors to your website from scrolling each and every page. Valuable content improves the reach of content and attracts the audience. It creates a smooth customer journey helping leads to convert at the earliest. So, what are the ways to have such impactful content
- Finalize Keywords – The primary job is to have relevant keywords in your content. Don’t add each and every keyword, just have the specific to blog keyword fitted seamlessly in the content. Nor Google neither readers appreciate the forceful stuffing of keywords. How to pick the right keywords? Check for
- Search volume
- User intent
- Competitive analysis
- Long-tail keyword
- Google auto-complete
- Content Format – Even a good content piece is ignored if not structured well. Divide the post into different paragraphs or pointers for an easy understanding of the reader and fast reading. This allows you to highlight each point in detail to the reader. Sub headers give more option to use the relevant keyword and grab reader’s attention. Catchy headlines save you from forcefully inserting keywords in the text.
- Relevant URL and Meta Descriptions – In addition to impactful title and heading tags, you need to have SEO relevant url and meta description for the blog or writeup. Meta description is the text visible in Google search under your content title. The better keyword usage makes it rank higher and give a nice brief to the reader to click and open content. Avoid using articles or more joining words to give space to relevant keywords.
- Power of Image – Like heading, it is necessary to have a relevant image in your content. It gives a better understanding to the reader. So, pick relevant images (not too few, neither too many) and make use of ALT text. Optimized images also improve your content position in the search system. ALT text also helps in case the image does not upload.
- Links – A piece especially a blog helps reduce bounce rate if there are links. Interlinks take reader to the most appropriate page for the text step. It helps Google comprehend your content piece and understand its relevance. A reader is likely to spend more time on the content piece and website, improving the ranking in all ways. Be conscious of the words you hyperlink. Not any words being hyperlinked will be impactful
- Mobile-friendly Content – With numerous people going over mobile for all their Internet needs, it is necessary that your content is optimized for mobile. Google is likely to improve your website rank over mobile search. Don’t make your content a struggle for people to read over mobile.
- Content-Length – It is necessary to understand what content length is needed for your website. Where guides and whitepapers do great with lengthy content but the same does not go for a webpage or social media post.
- Update your Content – Another essential thing is to regularly update your content with ranking keywords and relevant content. Age-old content won’t rank higher for a longer time if it does not meet the reader’s expectations.
To wrap up, the above-mentioned steps can help your content rank higher and beat the competition. With relevant content, you need to optimize it for a wider reach and great engagement.
